Seeking reviews

  1. First, if your hyperlink is still messy, it’s a great idea to change it so something easy to remember and for you to type. For example, www.facebook.com/yourcottagenamehere . The orange button below takes you to a video to show you how.

2. Next, if your hyperlink is still messy, it’s a great idea to change it so something easy to remember and for you to type. For example, www.facebook.com/yourcottagenamehere . The orange button below takes you to a video to show you how.

3. Get in touch with the guest. Here’s an example of what you might send via email, text or however you’ve been in touch before:

(NB - it is no longer permitted within Airbnb terms to ask for reviews off platform. This is one of the reasons it’s a great idea to get in touch with guests off-platform during their pre-stay communications. Approach this with caution).

Hi guest name,

I hope the last few months have treated you well. I went to the house last weekend and the sunshine really helped I must say! Mention something personal here if possible.

I am coming to you asking a bit of a favour. We have recently started investing properly in our Facebook page and are looking to gather reviews and build trust there. Your review was so lovely, I’d be ever so chuffed if you’d share it there, please?

Of course, if you think you’ll be tempted back, please do follow too!

You can leave the review by clicking on the word ‘review’ on our Facebook profile here www.facebook.com/ write your user name here without spaces

I’ve copied it here to make it an easy copy and paste, if you could spare us a moment.

Write their review here.

Thanks so much – it means a lot to me.

My very best wishes,

Your name

Next level options…

  1. Set up a system so that, going forward, seeking reviews on Facebook (and Google) is embedded into your guest communications automatically.

    In the picture, Ali (host) has a QR code taking guests to her Facebook page, followed by screenshots showing what to do.

    The more personal and dynamic you can make these systems, the more likely they are to be successful. A personal message at the right moment is the best bet.

  1. Create a guest story post. Build in some emotion. Example below. When content planning, schedule these for once every month or two. Use them to illustrate to your ideal guest why your place is perfect for them.