I’m very proud of the hamper we offer at my holiday lets and it gets mentioned in more reviews than anything else. They celebrate our location and provide a warm welcome too.

It took me years to get cracking with an email list, and it was a huge wasted opportunity. You’re missing out on advertising directly to people you already know love your place. It’s time to get started!

When I shared this on social media, it created a lot of disagreement!

There are few characters more important for your marketing than those 50 previous letters and spaces you have to sell your place in your Airbnb title. So, how best to use them and make sure you stand out?

What was the focus of your last social media post?

Here’s what to do instead.

My welcome hamper is mentioned in a large proportion of my reviews; it makes guests feel special and helps us and them celebrate the local area and their stay. They’re a great addition, but it’s crucial to make sure you stay the right side of the law and keep guests safe.

Whether or not the climate emergency is a driver for you, it will undoubtedly become a driver for more and more of us in the coming years and it makes sense to futureproof your place.